The beverage area in the supermarket is always full of beautiful things in eyes. In summer, it is a place frequented by consumers. When you stand in front of the beverage display case, what will you choose? What attracts you is the novel and special bottle design? Or colorful bottle appearance? Or the tactile texture of the bottle? The visual impact of a bottle always prioritizes your attention. And the packaging is not only just a beautiful container, behind it is endowed with much technological connotation.
Packaging is the first sensory experience to jump into the consumer's field of vision, is the first process of attractive product brand. Brand business will put a lot of energy into product development and marketing, in the choice of product packaging bottle is very careful, whether it is bottle type and color, or performance, can not have a careless. Packaging should not only be able to attract the eye on the appearance, but also to provide better protection for products, and more reflect the pursuit of brand value and sustainable development goals of an enterprise.
How to make your packaging unique?
Whether it's developing a new product or optimizing the packaging of an existing product, optimizing design and manufacturing is a complex process. Packaging bottle innovation and optimization work can be carried out along several different directions, ColorWay will take you to explore.
Beautiful appearance is more attractive in this era!
The appearance of the packaging bottle should be able to fully show the consumer's expectations of the product, and it should be attractive and recognized by value. The color of the package can also give a psychological hint. For example, in the toiletries bottles in Supermarket, dark blue and black and gray are usually used by men, while pink is more popular with girls.
As the product type segment grows, it becomes critical to understand how subtle changes in the appearance of a bottle can affect consumers. What we need to do is no longer limited to the color, the texture, shape and even smell of the package will be taken into consideration as needed. Make the appearance of your bottle attractive, and deliver product information beyond expectations to the target market, thus better enhancing the value and reputation of the brand.
Powerful features give the product protective armor
The application of functional additives makes the packaging not only have beautiful appearance, but also have multiple product protection functions, and can be perfectly mixed with the colorant, making the ingredients more simple and quick. Functional additives can solve a variety of problems at one time, and effectively improve the production quality and efficiency. The additive technology provided by Hanhui can achieve the following functions:
• Gas barrier solution (blocking oxygen, blocking CO2)
• O2 absorption and scavenger
• UV absorbent
• Light blocking agents (light-blocking colorants, white light-blocking O2 absorber)
• Acetaldehyde scavenger
• Anti-wear, transparency and scratch resistance
• Energy saving, cost-effective, and high performance heat absorption agent
• Improvement and reuse for recycled material (toner and brightening agent)
Reflect the value of every point, mutual benefit and win-win
To the manufacturer, the most direct income is economic benefit. It is the best thing not only to improve product quality, but also to save costs. More than 50% of the production cost of packaging bottles is the cost of raw materials. It is very important to reduce waste in the production process and achieve rapid production switch.
• Reduces tinting costs by using liquid colorants instead of masterbatches
• Queue Optimizes the hierarchy
• Selection of library materials
• Improves color-changing time and increases production efficiency
Protect environment, decrease carbon footprint
Try to meet the Sustainable Development Goals. The difficulty is to reduce the environmental footprint as much as possible to achieve energy conservation and emission reduction, while not affecting the design and packaging bottle performance. How can environmental goals be met? ColorWay provides the following solutions:
• Increases the amount of recycled material used without compromising its appearance or functionality (toner brighteners improve recycled material)
• Reduce energy consumption and boost productivity by using high performance absorbent (EnHEAT-5B)
• Use functional additives to protect and extend a product's shelf life
• Choose easy-to-recycle material combinations and packaging designs
Promote color-coded product classification and additive functionality protection to appropriately de-label products, making it easier to sort, recycle and reuse
As consumers, we like both sensory enjoyment and spiritual pleasure.
As a manufacturer, we hope low cost and sustainable development.
ColorWay new material has a variety of leading products and technologies, willing to work with you to create a better tomorrow, brighten the world together!